The number-one dairy company is Texas, Borden, has unveiled a new package design this week along with a new advertising campaign featuring Disney starlet Selena Gomez.
The new package design will hit grocery stores by the end of the month and Selena’s new television and radio spots will begin premiering at the same time. The advertisements will feature Selena along with Borden’s current mascot Elsie the cow.
Borden’s preseident Rick Beaman said, “Borden has been the most-trusted, local dairy here for more than 150 years, and now we are bringing the brand and Elsie to the next generation of milk drinkers. Our new labels will catch eyes in the dairy case and help shoppers find their favorite brand of great-tasting milk, while our new star Selena teams up with Elsie to remind parents that our local, farm-fresh milk is the best choice for their family.”
And Selena adds, “I am a big fan of Borden’s Milk. I grew up with Elsie and I still think it’s the best-tasting milk today. I think it’s important to help moms and get the word out to kids that milk is a cool, fun drink that helps keep you fueled and ready for whatever you’re up to in your life.”