Yesterday we talked about how Disney is working to brand numerous healthy products in your local supermarkets to help raise positive brand awareness. Well now it looks like Disney is pushing their stars to do the same. Selena signed up to work with Borden for their new marketing campaign.
The Borden Milk Company is the number one dairy company in Texas. Previously Elsie the cow, who Selena mentions by name at the end of the commercial, was the companies main mascot.
Selena has said about Borden Milk, “I am a big fan of Borden’s Milk. I grew up with Elsie and I still think it’s the best-tasting milk today. I think it’s important to help moms and get the word out to kids that milk is a cool, fun drink that helps keep you fueled and ready for whatever you’re up to in your life.”
What do you think about this commercial? Will you be buying this brand of milk from now on?
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