The Luxo lamp company is suing Disney and Pixar because they claim that the lamp used at the beginning of each Disney/Pixar film is a replica of their lamp. The hopping lamp at the beginning of each Disney/Pixar feature has become the mascot for the Disney/Pixar company, and the Luxo lamp company is not too happy about it.

The lawsuit was filed this month. According to the Luxo company there is no issue with Disney/Pixar using their brand of lamp, however they want the name of the lamp changed. For example Disney/Pixar released a limited-edition novelty lamp called the “Luxo Jr.” And the Luxo company finds a problem with that.

The lawsuit filed by Luxo states that the unauthorized use of the Luxo name could “cause devastating damage” to the Luxo company – um, how can free publicity by Disney/Pixar hurt your brand?

What are your thoughts on this?

Source: Examiner, Image Via Flickr

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