Disney Teams With Common Sense Media To Promote Internet Safety

January 27, 2010 | by Disney Dreaming

Disney has teamed up with Common Sense Media to promote internet safety for tweens and teens. The companies have come together to create a PSA and a website which feature characters from the Disney Channel Original Series “Phineas and Ferb.”

Tips in the PSA and on the website are about protecting your identity online, balancing time online and in real life, and making sure you think about what you post online to be sure you want it out in cyberspace and to make sure you are safe.

The Disney/Common Sense Media PSA premiered today on the Disney Channel and on Disney XD. You can also learn more on Disney.com/commonsense.

Gary Marsh, the President, Entertainment and Chief Creative Officer of Disney Channel Worldwide said about the program: “We have a tremendous opportunity to deliver information to kids about online safety – using their favorite characters as spokespeople. Simultaneously, the tools we’re providing – the PSA and the website – also serve as useful conversation starters for parents. Beyond these immediate tools, we’re committed to encouraging the writers of our series and movies to include the subject matter in their scripts, and to support the Rules of the Road messaging through positive role modeling in our programs.”

While Anne Zehren, the President and Chief Operating Officer of Common Sense Media said: “Kids are spending more and more time with media and technology – more than 10 hours a day. Working with Disney gives us the opportunity to speak directly to kids about how the digital world works so they can harness the positive and avoid the pitfalls of digital life, and really take advantage of all that technology has to offer. We are thrilled to be partnering with Disney Channel on this PSA, which will not only provide both parents and kids with great information, easy tips and fun tools to learn about online safety, but will also encourage families to talk about these issues together.”

Have you seen the PSA or checked out the Internet Safety Website?

Source: www.au.sys-con.com