The Disney Channel is currently in the process of revamping its marketing plan to pay more attention to the digitally aware young generation.

The new way the Disney Channel will be marketed will ensure that the programming on the channel, as well as the advertising, will match with the lifestyles and passions of the audience.

The Vice-President of Brand Marketing for the Disney Channels EMEA, Nicoletta Gelli, said: “We want to create the modern face of Disney, keeping the traditional ‘good versus evil’ themes, and then expanding it to broaden their appeal. Hannah Montana has been a huge ratings hit for us, and has smashed records through its brand extensions. We now need to take this expertise and adopt it across our brands.”

In the near future, keep your eyes open for new, interactive marketing techniques – and let us know if you see any!

Source: www.marketingweek.co.uk

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