The Walt Disney Company has made it clear that it strictly wants to make movies that offer merchandising opportunities, rather than just large-grossing blockbusters.
The movie The Proposal, starring Sandra Bullock, grossed the Walt Disney Company $315 million after only costing $40 million to make. However, Disney has no desire to create a sequel to the film because there are no merchandise opportunities – aka nobody would purchase a Sandra Bullock doll at the Disney Store.
Movies that are currently in the works at the Walt Disney Studios is a new Muppet movie as well as a movie based on the Jungle Cruise ride at the Disney theme parks.
What do you think about this?
So Disney’s brilliant new movie lineup includes: a new movie starring the muppets and a movie based on the old Jungle Cruise ride?
These are supposed to be improvements over crap like G-Force?
I bet the crews at Dreamworks and 20th Century Fox are laughing their heads off right now.
In other news, the Pope is Catholic.