Disney’s Wide World of Sports will be rebranded as ESPN Wide World of Sports. Disney hopes that this rebranding will make more consumers aware that the companies are linked. The new branding will be revealed and celebrated tomorrow, February 25th at the ESPN Wide World of Sports complex.
Along with the rebranding, the ESPN Wide World of Sports space will be made more interactive for fans. There will also be new signs, video screens, audio systems and a scoreboard.
George Bodenheimer, President of ESPN Inc and ABC Sports, and co-chair of Disney Media Networks said: “Our involvement in the Disney sports complex will provide greater opportunities for us to connect directly with athletes, coaches and fans in a highly immersive way. Our involvement also provides us with a unique and exciting new media platform that will enable our advertisers and sponsors to reach new customers and bring their products and services to life.”
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