Disney Pixar Reveals 2010 Toy Story 3 Products At The New York Toy Fair

February 25, 2010 | by Disney Dreaming

Disney-Pixar revealed the upcoming Toy Story 3 products at the American International Toy Fair in New York City on February 14, 2010.

At the invitation-only event, Green Army Men descended from the ceiling of the building to help Toy Story’s John Lasseter (Chief Creative Officer of Walt Disney and Pixar Animation Studios), Lee Unkrich (Director of Toy Story 3), Darla K. Anderson (Producer of Toy Story 3), and John Ratzenberger (Voice of Hamm) to unveil over 250 new toys which will be releasing this summer through the 2010 Holidays.

Disney Consumer Products has teamed with with over 20 world-renowned toy companies to create toys for Toy Story 3, including:
- Thinkway Toys
- Mattel
- The LEGO Group
- HASBRO
- JAKKS Pacific
- Fisher-Price

The new Toy Story 3 line will feature:
- Action figures
- Dolls
- Role play games
- Play sets
- Construction sets
- Vehicles
- Talking plush’s
- Robots
- Apparel
- Accessories
- Home decor
- Art
- Stationary
- Food
- Personal care
- Books
- Personal care
- Collectible items

John Lasseter said about the new toys: “I’ve always had a great love and fascination with toys and that’s really where the idea for Toy Story began. When we set out to create Toy Story, I imagined this really amazing group of characters that would entertain kids and families for hours. And that’s also what we set out to do with the toys inspired by the films. Working with some of the best toy companies, we took every single detail into consideration to develop a great toy line that is true to this franchise. Taking a look around the room today, I think we again achieved our vision with Toy Story 3.”

Vince Klaseus, Senior Vice President of Global Toys for Disney Consumer Products added: “Toy Story is the only franchise that brings together the best in classic evergreen toys such as Barbie, Chatter Phone and Mr. Potato Head, and combines them with the creativity and storytelling behind new Toy Story characters that have gone on to become classic toys in their own right including Woody, Buzz Lightyear and Jessie. Kids are in for a treat as the new Toy Story 3 toy line is loaded with features such as sound effects, lights and movement sensors, and collectors will not be disappointed as the assortment of definitive action figures continues to grow.”

Some of the new Toy Story 3 Products include:

“Thinkway Toys was there from the very beginning releasing the first Toy Story toy line. Today, their ultra popular ‘definitive’ collection continues to expand with a whole new range including new Toy Story 3 character Lots-O’-Huggin’ Bear, who has over 45 adorable sayings, is strawberry-scented and has dual toy bear and interactive bear modes; he responds to voice, hugs and even tickles (SRP $39.99). There is also a new Toy Story 3 edition of the Ultimate Buzz Lightyear Programmable Robot; it features over 100 sayings including some in Spanish just like in the film when Buzz is accidentally programmed into Spanish mode; it also features music and dance moves, responds to six voice commands as a “toy” or a “Space Ranger” and includes infrared remote control (SRP $149.99)”

“Mattel’s new Toy Story play sets and role play items take action adventure to the next level. The Toy Story Ultra Blast(TM) Gauntlet is a cool forearm cuff offering hours of fun with lights, sounds and other galactic features (SRP $29.99.). The Buzz Lightyear Deluxe Action Wing Pack, with its backpack-styled design, makes it easy for kids to role play as Buzz Lightyear, loaded with signature Buzz phrases, sensors that know when a child is “flying” or “landing” and a host of sound effects to match each mode. (SRP $49.99). Toy Story Action Links(TM) sets are the ultimate “linkable” play sets that simply snap together to create an interactive and adventurous Toy Story world. (SRP from $14.99-39.99)”

“The LEGO Group’s first Toy Story-inspired toy line features an incredible assortment of construction play sets and figures featuring classic and new characters. The Toy Story 3 Western Train (SRP $79.99) serves up many adventures as builders help Woody, Buzz and Jessie fight their way into the train and get everyone off safely. With the Toy Story 3 Lotso’s Dump Truck (SRP $19.99) builders help Lots-O’-Huggin’ Bear drive around the day care center in his toy dump truck.”

“HASBRO introduces a fun new collection of Toy Story 3 Mr. and Mrs. POTATO HEAD figures, including Mr. and Mrs. from the movie dressed as Buzz, Woody and Jessie. Also offered are new stuffed plush iterations of Mr. and Mrs. including an exciting new electronic Mr. POTATO HEAD plush who says lines from all three Toy Story films. (SRP from $9.99 – $19.99)”

“The new Toy Story 3 toy line from JAKKS Pacific offers a wide selection for all ages featuring classic and new characters – from Halloween costumes by Disguise(TM) (SRP $19.99 to $64.99), toddler dress-up outfits for the youngest Toy Story fans from CDI(TM) (SRP $19.99), to play furniture from KidsOnly! ® (SRP $69.99), and new Toy Story Mania® Plug it in and Play TV Games (SRP $39.99).”

“Toy Story will also bring together the best in co-brands with a new range that will delight kids and families with games they know and love, such as with Toy Story 3 versions of HASBRO’S Yahtzee, Memory, Operation, Trouble, Connect 4, Chutes and Ladders, Space Shooters, Buckaroo, Mr. and Mrs. Potato Head; Mattel’s Barbie® and Ken®, Magic 8 Ball®, Hot Wheels®, Tyco®, Matchbox®; Fisher Price’s Chatter Phone; and Poof- Slinky’s Slinky Dog.”