Disney-Pixar revealed the upcoming Toy Story 3 products at the American International Toy Fair in New York City on February 14, 2010.

At the invitation-only event, Green Army Men descended from the ceiling of the building to help Toy Story’s John Lasseter (Chief Creative Officer of Walt Disney and Pixar Animation Studios), Lee Unkrich (Director of Toy Story 3), Darla K. Anderson (Producer of Toy Story 3), and John Ratzenberger (Voice of Hamm) to unveil over 250 new toys which will be releasing this summer through the 2010 Holidays.

Disney Consumer Products has teamed with with over 20 world-renowned toy companies to create toys for Toy Story 3, including:
- Thinkway Toys
- Mattel
- The LEGO Group
- HASBRO
- JAKKS Pacific
- Fisher-Price

The new Toy Story 3 line will feature:
- Action figures
- Dolls
- Role play games
- Play sets
- Construction sets
- Vehicles
- Talking plush’s
- Robots
- Apparel
- Accessories
- Home decor
- Art
- Stationary
- Food
- Personal care
- Books
- Personal care
- Collectible items

John Lasseter said about the new toys: “I’ve always had a great love and fascination with toys and that’s really where the idea for Toy Story began. When we set out to create Toy Story, I imagined this really amazing group of characters that would entertain kids and families for hours. And that’s also what we set out to do with the toys inspired by the films. Working with some of the best toy companies, we took every single detail into consideration to develop a great toy line that is true to this franchise. Taking a look around the room today, I think we again achieved our vision with Toy Story 3.”

Vince Klaseus, Senior Vice President of Global Toys for Disney Consumer Products added: “Toy Story is the only franchise that brings together the best in classic evergreen toys such as Barbie, Chatter Phone and Mr. Potato Head, and combines them with the creativity and storytelling behind new Toy Story characters that have gone on to become classic toys in their own right including Woody, Buzz Lightyear and Jessie. Kids are in for a treat as the new Toy Story 3 toy line is loaded with features such as sound effects, lights and movement sensors, and collectors will not be disappointed as the assortment of definitive action figures continues to grow.”
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