Lego is hoping to double its market share in the United States with sales of board games and building sets based on the Walt Disney Company’s “Prince of Persia: The Sands of Time,” and “Toy Story 3.”
Lego first signed its Disney license in the 1950s and is hopping to boost its market share in the US to 7-8% by 2015 from the 4% it has at the moment, according to the company’s CEO, Joergen Vig Knudstorp.
Joergen said:
The American consumer has returned. The U.S. market will be increasingly important for us, it’s the priority.
Click here to see some of the Prince of Persia Lego products that will be released.
Source: www.businessweek.com
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