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Selena Gomez Helps Launch The Adidas NEO Collection In New York

February 12, 2013 • By

Selena Gomez Adidas Neo

Selena Gomez helped launch the Adidas NEO collection in New York! Here’s what Selena told her fans:

Check out @adidasNEOlabel and I launching the NEO SS13 collection in NYC! Did your look rule the runway?

Selena Gomez Adidas Neo Fashion Show

And here’s the description that was shared with the fashion show video below:

“Adidas NEO Label hosted a different kind of fashion show in New York. While most fashion brands carefully control their runway looks, adidas NEO Label instead ask teens themselves to curate the show with outfits they liked best.

Selena Gomez, a global style icon for the brand, opened and closed the show and went through the final looks backstage with the team of teen fashion bloggers. The fashion show also marked the launch of the adidas NEO Label Spring Live Your Style Campaign, fronted by Selena Gomez.”

Watch below, and let us know what you think of the Adidas NEO fashion!