Justin Bieber Wasn’t Planning To Get Personal With His Fans Until His Negative Press Started
Justin Bieber’s manager Scooter Braun shared some interesting insight with Billboard this month. Scooter detailed that Justin had no plans to get super personal with his fans this year – in his “Believe” movie and the music he released – until his negative press started.
Justin and his management team decided it would be best to avoid talking about the negative press as much as possible, and instead address it all at once.
Justin, Scooter and “Believe” director Jon M. Chu decided the best course of action would be to address all of the rumors at once in Justin’s upcoming “Believe” concert movie. So, the trio filmed an in-depth interview that Jon is putting into the film.
In addition, Justin and Scooter went through Justin’s Music Journals that he wrote and recorded during his Believe tour. They picked out the most emotional, heartfelt songs and they are releasing them every Monday until the “Believe” movie arrives.
Basically, Justin and his management team are combating over a year of negative press in just a few months. Here’s what Scooter had to say:
“We developed the film with [director] Jon Chu throughout the year. We shot it in Miami. We had a film ready that was basically about his concert and how it all came together that was pretty much in the ‘This Is It’ vein, and then all this press and all these rumors came out about Justin over the last six months, and he went through a very tough time. We decided that there were so many rumors coming that there was no point in addressing them.
We realized that if the film comes out the way it was, it would look like a puff piece. His entire brand has always been about sharing everything, being authentic and letting people in. So we went and did an entire interview with Justin, and put into the film all of the answers and insights of what’s really gone on in his life, to address all these rumors in one film. It’s a more intimate look into what he’s gone through than ever before, and he is talking direct to camera and expressing himself in a way no one has ever seen. When we saw that, I said, ‘This in itself is a journal.’
We sat down, we looked at the body of work, we realized that we had tons of songs, and we picked the best 10 that were truly personal to Justin. There are other records in there that aren’t in this 10-to-12 that are big international radio records, but Justin felt like this wasn’t what this body of work was. This body of work isn’t about the big, international, party dance records, it’s about how am I feeling, what am I going through, and letting the fans know through music exactly where I was and where I am.”
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