Disney Channel Changes Its Logo And Celebrity Wand Videos

May 22, 2014 • By

New Disney Channel Logo

The Disney Channel has changed up its logo! The new design is arriving on the network tomorrow, and so are new celebrity wand videos!

Here’s the old logo and wand video:

Disney Channel New Logo

Ron Pomerantz, Disney Channel’s VP of Marketing and Creative, told Ad Week:

We took the ‘wand ID’ which is so important to our network, and made sure it could still work. Take Good Luck Charlie, for example. A lot of countries are still airing it new. Could we take the green-screen of a star like Bridgit Mendler and make a wand ID using the new logo? A lot of our interstitials that are more evergreen, we have to switch the packaging over to the new packaging. You don’t want inconsistency in your brand no matter what your brand is.

We can’t wait to see the new wand spots! You can see the new Disney Channel logo used in the summer promo spot below!