Disney Channel Changes Its Logo And Celebrity Wand Videos
Here’s the old logo and wand video:
Ron Pomerantz, Disney Channel’s VP of Marketing and Creative, told Ad Week:
We took the ‘wand ID’ which is so important to our network, and made sure it could still work. Take Good Luck Charlie, for example. A lot of countries are still airing it new. Could we take the green-screen of a star like Bridgit Mendler and make a wand ID using the new logo? A lot of our interstitials that are more evergreen, we have to switch the packaging over to the new packaging. You don’t want inconsistency in your brand no matter what your brand is.
We can’t wait to see the new wand spots! You can see the new Disney Channel logo used in the summer promo spot below!