Ivivva Athletica, Lululemon Athletica’s dance apparel brand, has teamed with Disney Consumer Products to introduced a new dancewear collection for girls inspired by the Disney Channel Original Series “Shake It Up.” Jennie Lam, the lead designer for ivivva athletica revealed:
Shake It Up and its main characters served as the perfect inspiration for our new clothing line. So many girls dream of becoming professional dancers and are inspired by Cece and Rocky. We are so excited to have a line of dancewear that incorporates their passion for dance and the vibrancy of their personalities. The ‘Shake It Up’ line strikes the right balance between functionality and spirit and meets the needs and desires of girls who want to dance and move in style.
Here’s a description of the line of dancewear:
“Influenced by Rocky and Cece’s spirit and energy, the Shake It Up line features fun yet functional gear for active girls. From legwarmers and shorts to jackets and headbands, the collection offers an assortment of athletic apparel and accessories made from technical fabrics in exciting styles and colors.”
The “Shake It Up” ivivva athletica collection is currently available online at ivivva.com and the “Shake It Up” line will be created by ivivva for Spring 2012, Summer 2012, Fall 2012 and Winter 2012.
We have an awesome “Shake It Up” ivivva athletica giveaway that includes one full outfit – leggings, tank and shirt. The outfit is perfect for dancing or working out, and we want one of YOU to have it! Enter below for your chance to win!
Marvel Entertainment has teamed with Aeropostal’s children’s brand P.S. from Aeropostale to create a Marvel Super Hero merchandise collection. The line will be targeted at kids ages 4 to 12 and will include merchandise with the following characters:
- Spider-Man
- Iron Man
- Captain America
- Thor
- The Incredible Hulk
- Black Widow
- Hawkeye
Here’s what Scott Birnbaum, the Senior Vice President of Marketing and E-commerce for Aeropostal, had to say about the collaboration:
The P.S. brand is focused on providing innovative, fun fashion at great value. The partnership with Marvel combines the world’s most popular Super Heroes with our fresh designs to create a unique and exciting addition to our holiday collection.
Get ready for some awesome shirts, sweatshirts and accessories!
Disney has collaborated with Basq, a luxury skin care company, to create an It’s A Small World skin care line for mothers and their children. Here’s an excerpt from the press release for the line:
“The ‘it’s a small world’ line will depict the unique bond of mother and child and the shared connections of moms worldwide. From better sleep to buttery smooth skin, this line gives moms tools to care and touch smartly and beautifully. The products are global as the ingredients capture the fine skin care elements from cultures around the world. The assortment will highlight the following products:
DREAM Sleep Mist: Lavender is nature’s answer to the sweetest dreams and deepest sleep. Dreams are the playground of opportunity and peace. Envelop yourself with the delicate aroma, dream big and fill the world with your joy. (4 oz; $18)
SHARE Lavender Calming Oil: A loving touch brings us all together as one. There is warmth in the unity of connecting. For mother and child, their shared world is wonderfully small and personal. Beautifully gentle for skin nurturing and massage. (2 oz; $18)
TOUCH Lavender Body Butter: Imagine a world filled with love and the wonders that lay ahead. Mom can nurture her skin with this rich body butter during and post pregnancy and nourish the delicate skin of her little one with mom’s loving touch. (8 oz; $24)
LOVE Nourishing Cleansing Soap: Precious moments shared during bath time are filled with laughter and joy. Naturally cleansing and a treasure of playful, loving memories. (3.5 oz; $6)
Beautiful CHERISH Gift Sets bring together the skin care items in various sizes, combinations and different keepsake packaging to the mom and baby gift market.
The entire line will be displayed in the original colorful and playful artistry of Mary Blair’s original mid-century artwork created for the attraction. This imaginary artwork of ‘it’s a small world’ lends itself to the box landscape with scenes relayed product by product. Standing alone each package will be rich, inspired and playful, building the acclaimed design and emotion of the ‘it’s a small world’ attraction.”
Let us know if you try this line.
The National Hockey League (NHL) has teamed with Disney Consumer Products to create “Phineas and Ferb” NHL-branded merchandise. The “Phineas and Ferb” NHL products will include apparel, headwear, products for the home, and collectibles featuring the “Phineas and Ferb” characters wearing NHL and team-branded merchandise. The new products will arrive in retail stores this fall, just in time not only for back-to-school, but also in time for the 2011-12 NHL season.
Jim Haskins, Group Vice President for Consumer Product Licensing, had this to say about the collaboration:
The Phineas and Ferb brand evokes creativity, youthfulness and high energy, not unlike the NHL brand. The NHL is thrilled to be working with such a premier Disney property as nearly one third of NHL fans are between the ages of six and 17, and 65 percent of those fans watch the Disney Channel.
Stephen Teglas, the VP and GM of Fashion and Home North America for Disney Consumer Products, added this:
Just like the game of hockey, Phineas and Ferb is successful because it appeals to a diverse demographic—kids and grown-ups, boys and girls. We look forward to bringing the humor of the series to NHL fans with a fun campaign at arenas and through clever products that showcase our two brands. It also seems like the kind of adventure that Phineas and Ferb would imagine.
Do you think this is a good collaboration?
O.M.G. Please tell us you think these Adidas Winnie The Pooh sneakers are as cute as we do! Here is the description from Disney Consumer Products:
“Cuddly and cozy for your little one, the Adidas Disney Winnie and friends CMF shoes feature an adorable Winnie the Pooh graphics above a colorful Pooh outsole. With comfort closures and adiFIT for a secure fit, they give your toddler a honey-sweet touch.”
Which of these sneakers is your favorite?
