Uh oh. The Walt Disney Company is in a legal battle with DJ Deadmau5 over the use of his famous mouse helmet. Deadmau5 is trying to trademark the helmet in the US and Disney has filed documents stating that the helmet is too similar to the Mickey Mouse ears logo.
Deadmau5 has trademarked the helmet in a large number of other countries over the last 10 years, and he’s ready to fight back with Disney about his US trademark.
Deadmau5 posted to Twitter:
Disney thinks you might confuse an established electronic musician / performer with a cartoon mouse. That’s how stupid they think you are.
Share YOUR thoughts in the comments section!
The Disney Channel has changed up its logo! The new design is arriving on the network tomorrow, and so are new celebrity wand videos!
Here’s the old logo and wand video:
Ron Pomerantz, Disney Channel’s VP of Marketing and Creative, told Ad Week:
We took the ‘wand ID’ which is so important to our network, and made sure it could still work. Take Good Luck Charlie, for example. A lot of countries are still airing it new. Could we take the green-screen of a star like Bridgit Mendler and make a wand ID using the new logo? A lot of our interstitials that are more evergreen, we have to switch the packaging over to the new packaging. You don’t want inconsistency in your brand no matter what your brand is.
We can’t wait to see the new wand spots! You can see the new Disney Channel logo used in the summer promo spot below!